Writing old media content, in the new media world, is not easy as it seems. Working for the largest public broadcasting service and providing the tools to produce online content, my team has some great ideas in producing great online content. But working with old media, has some of the expected and unexpected difficulties:
- Most old media journalists lack the experience of online content
- Old Media business requirements have higher priority than new media
- Difficulties in taking risks in the online world
The main steps, my team is working at, is explaining and providing knowledge on Web 2.0 applications, like Flickr, Digg, del.icio.us,…. My objective in the coming year is to provide expertise to editorial and journalists, to start using Web 2.0 applications so that they can understand to whom they are developing content for.
I expect my department to be making several mashups and also contribute to the social network community within the next year. And hopefully by discussing with journalists, we can improve what we put out onto the internet, and contribute more to our users.
I believe old media will gradually catch up to the Web 2.0 atmosphere and will succeed on the web front.
(Picture from Laughing Squid on Flickr)